Why Locksmiths Fail At Business - "The 1630 Syndrome"

I can explain this in 1 sentence, 6 Words and 30 text characters. Otherwise known as the 1630 Syndrome. 

Locksmiths are their own worst enemies. I hear many of them complaining and whining about lack of work and others taking their business etc. It gets a little exhausting after a while and when I discover they have the 1630 Syndrome, I go crazy! So I promised that I could explain this all in one sentence so here I go.

LOCKSMITHS DO NOT ANSWER THE PHONES

How can anyone expect to run a service business if you don't answer your phones? I am not talking about an occasional moment. I am talking about never answering their phones! In a recent test of the 1630 Syndrome we conducted numerous calls across the country and discovered the phenomenon.
 
Another portion of this problem is the "I am not available" explanation because it is after hours. When 4:30 in the afternoon rolls around, many of these locksmiths are running for the hills or wherever they disappear.  

4:30 in the afternoon in military time is 1630!

At a time when the internet is being used to drive telephone calls to scammers and others are using tactics to grab all the calls they can day or night, one has to ask "Where are the real locksmiths?  

PICK UP YOUR PHONES! You are losing $1630 of work each day or each week if you don't.

So the reason why many locksmiths (not every locksmith) fail at business is not only because of the scammers.....they answer day & night!

PICK UP YOUR PHONES!