Let's get right to the point in this blog post.
I am a market "disruptor", the Society of Professional Locksmiths is a disruptive innovation.
Sounds bad, right? Some would try to make you believe it is a dirty thing. They will also claim you are a "controversial person" or they may refer to those who embrace and contribute to the idea of creative freedoms and being a critical thinker is in some way a bad thing.
Those who subscribe to this way of thinking are the dinosaurs within the locksmith industry. They have found themselves stuck in mud and unable to break away from their myopia instead of taking revolutionary risks to evolve. They exist within their own cult which is responsible for the damage to the locksmith industry. Ignorance is bliss and everyone who differs from their point of view is evil and should be isolated and ridiculed.
They remind me of a Frankenstein mob with pitch forks and torches seeking to destroy what they don't understand.
After watching the video above, think about the products you purchase or manufacturers you buy from. Are they bloated? Are they really needed? Is the price reasonable or are they over serving? Have they abandoned your market segment? Often you will discover that the incumbent has created their own little Frankenstein.
Refocus on your own business and apply the same questions to see if you are a disruptive innovation or incumbent.
There are of lots new opportunities and products available and many of the manufactures and organizations who abandoned the professional locksmiths are now facing disruptive innovation by market disruptors and crying fowl. In the case of imported value engineered hardware, electronics and even transponder key programmers when compared to their artificially inflated prices or unnecessary features you are forced to purchase than the new incumbents become more attractive.
Rather than provide products that appeal to the lower margin segment to offset the new incumbents entrance, these manufacturers and organizations continue to ignore the need for innovation, and lower costs to compete at the entrant level of the market.
Call it arrogance, call it stupidity but no matter what you call it they have allowed their own little monsters to exist, thrive and eventually expand into upward market segments.
The question to consider is whether or not you are reacting to your market forces and are you redefining yourself or just trudging along, "over bloated" and allowing a vacuum to occur which will allow a competitor to penetrate market share.
The Society of Professional Locksmiths continues to deploy innovation while properly allocating resources and maximizing on its positive acceptance of being identified as a disruptive innovator. We say it loud, we say it proud!
The SOPL as a locksmith organization, costs less and delivers more!
Join the Society of Professional Locksmiths today!
Tom Lynch, CRL