Arizona Law Review references the Society of Professional Locksmiths - Fighting Deceptive Marketing in the Twenty-First Century
In the following blog entry you will learn the truth about the deceptive marketing using search engines and deceptive SEO which is being used against many small businesses and your local locksmith.
Years ago while broadcasting from the home grown niche Internet radio program known as LOCK Radio (LR), I was the first to educate the misled locksmiths about the power of the Lanham Act and how it was relevant in the issue of scammers and the deceptive marketing practices going on. Some in the locksmith industry sought to use the issue as their new rallying cry for licensing. Unfortunately, in my opinion it was being used to leverage the emotions of others by making them feel that they had no choice if they wished to stop these scammers.
This may have worked if it were the truth, but it never was, and LOCK Radio warned everyone that it was not. Many fell for it and are now saddled with regulatory compliance that is killing their businesses, and strapping their operating budget with no signs that such regulation has had any impact.
LOCK Radio was the original Internet based "Security Industry Global Broadcast Network" and it allowed the locksmiths to hear the truth of what was going on around them. So here we are 6 years later and we find a J.D. Candidate Victor T. Nilsson at the University of Arizona James E. Rogers College of Law presenting some of the same reasoning we discussed.
The SOPL news blog story of how the 1-800-UNLOCKS service can be a helpful and trusted solution was noted on page 816 of the Arizone Law Review and from the looks it the author din't think it was such a bad idea, although not the cure all.
Take the time and download the provided /pdf file and notice the following:
#1 - He identifies "Deceptive SEO that frequently hurts consumers and the marketplace"
#2 - He also identifies that this is not an "exclusive issue to the locksmith industry".
#3 - He directly points to the need for regulation of Search Engine Optimization (SEO) service providers and or the search engine manipulation that results in the deceptive marketing practices.
Not once was it observed to be the cause of the hard working locksmiths. So the excuse that we need and want regulation for the locksmiths themselves is a dishonest excuse.
Tom Lynch, CRL