Society of Professional Locksmiths Managing Director Barry Campbell works with Angie's List to properly inform the consumers about locksmith scams.
Barry hits a home run by ensuring a proper explanation and reasonable portrait of the issues regarding consumer awareness of possible scams. Unlike other news reports and locksmith organizations who intentionally inject failed licensing agendas and "price fixing" rates into media reports and public service announcements, Barry has helped provide a more balanced explanation about how prices may vary and why.
Not all locksmith service providers utilize marked vehicles and for good reason. Not all locksmith wear uniforms as prescribed by Angie's List. In fact, if you watch the video by Angie's List, you can see one locksmith wearing a Colts football "hoodie." I wasn't aware the Colts had their own locksmith! Plumbers, electricians and many other service providers do not wear uniforms.
Consumers who choose a member of the Society of Professional Locksmiths for service can easily verify their identity, photo, location and membership status by their identification card. On the front of the identification card they will find a photograph of the member along with their name, date of when they joined, and the seal of the SOPL. On the backside, the consumer will see that the locksmith has had a background check. The Society of Professional Locksmiths member ID card also has 3 other features which provide the consumer more verification points to reference.
A QR Code can be scanned with a smart phone which will link the consumer, police or anyone else to a webpage showing the locksmith's membership status, a corresponding picture to confirm against the one on the front of the card, business information and business location regardless if operating from a retail location, or a residence. The cards also have authenticity markers including holograms, and or ultra violet technology.
Use your smart phone to scan the QR Code below
Join the Society of Professional Locksmiths today!
Let's get right to the point in this blog post.
I am a market "disruptor", the Society of Professional Locksmiths is a disruptive innovation.
Sounds bad, right? Some would try to make you believe it is a dirty thing. They will also claim you are a "controversial person" or they may refer to those who embrace and contribute to the idea of creative freedoms and being a critical thinker is in some way a bad thing.
Those who subscribe to this way of thinking are the dinosaurs within the locksmith industry. They have found themselves stuck in mud and unable to break away from their myopia instead of taking revolutionary risks to evolve. They exist within their own cult which is responsible for the damage to the locksmith industry. Ignorance is bliss and everyone who differs from their point of view is evil and should be isolated and ridiculed.
They remind me of a Frankenstein mob with pitch forks and torches seeking to destroy what they don't understand.
After watching the video above, think about the products you purchase or manufacturers you buy from. Are they bloated? Are they really needed? Is the price reasonable or are they over serving? Have they abandoned your market segment? Often you will discover that the incumbent has created their own little Frankenstein.
Refocus on your own business and apply the same questions to see if you are a disruptive innovation or incumbent.
There are of lots new opportunities and products available and many of the manufactures and organizations who abandoned the professional locksmiths are now facing disruptive innovation by market disruptors and crying fowl. In the case of imported value engineered hardware, electronics and even transponder key programmers when compared to their artificially inflated prices or unnecessary features you are forced to purchase than the new incumbents become more attractive.
Rather than provide products that appeal to the lower margin segment to offset the new incumbents entrance, these manufacturers and organizations continue to ignore the need for innovation, and lower costs to compete at the entrant level of the market.
Call it arrogance, call it stupidity but no matter what you call it they have allowed their own little monsters to exist, thrive and eventually expand into upward market segments.
The question to consider is whether or not you are reacting to your market forces and are you redefining yourself or just trudging along, "over bloated" and allowing a vacuum to occur which will allow a competitor to penetrate market share.
The Society of Professional Locksmiths continues to deploy innovation while properly allocating resources and maximizing on its positive acceptance of being identified as a disruptive innovator. We say it loud, we say it proud!
The SOPL as a locksmith organization, costs less and delivers more!
Join the Society of Professional Locksmiths today!
I love start-up companies, soloprenuers, hard working hustlers, street entertainers, people who lean into a storm rather then seek shelter and the exciting American entrepreneurial spirit.
I also love street fairs, flea markets and neighborhood parties too, and this is how I came to know Johnny "Meatballs" DeCarlo and I had come to the conclusion that many locksmiths need to get some balls!
In the August issue of the Security Sentinel ezine provided by the Society of Professional Locksmiths there is an article written by Johnny Meatballs, the King of Meatballs in New Jersey. Not only is this article one of the best I have personally read, but it is entertaining, memorable and one that is in sync with the "character" I met at a local school yard flea market type event in Saddle Brook New Jersey.
It is a perfect example of how you must set yourself apart from the competition, and how you must simply "be you" and make things happen rather then acting like a sheep and following the herd. I love you Johnny, in a "ballsey" way of course!
Read the article in the Security Sentinel August issue page 11, and play the video above. Then send Johnny some "scarol" and try his product.
The locksmith can learn a lot from Johnny "Meatballs" DeCarlo.