Here is a great video from Dan Ariely, Professor of Psycology and Behaviorial Economics at Duke University and founding member of the Center for Advanced Hindsight.
Saint Baldomerus is the patron saint of locksmiths. He worked as a locksmith in Lyon, France and died c. 650 A.D. This oath, or code of ethics, is patterned after the Hippocratic Oath of the medical profession.
I do solemnly vow, to that which I value and hold most dear:
That I will honor the Profession of Locksmithing, be just and generous to its members, and help sustain them in their service to humanity;
That just as I have learned from those who preceded me, I will instruct those
who follow me in the science and the art of Locksmithing;
That I will recognize the limits of my knowledge and pursue lifelong learning to
better protect people and secure their property;
That I will seek the counsel of others when they are more expert so as to fulfill my
obligation to those who entrust me with their safety and security;
That I will not withdraw from my customers in their time of need;
That I will lead my life and practice my art with integrity and honor, using my
knowledge and ability wisely;
That whatsoever I shall see or hear of the lives of my customers that is not fitting to be spoken, I will keep in confidence;
That I will disclose, to all whom I serve, what they must know to maintain their security, and the means necessary to maintain that security;
That into whatever home or business I shall enter, it shall be for the safety and protection of the people and property therein;
That I will maintain this sacred trust, holding myself far aloof from wrong, from corruption, from the tempting of others to vice;
That above all else I will serve the highest interests of my customers through the
practice of my science and my art;
That I will be an advocate for people in need and strive for equality in their security;
That while I apply my craft for the benefit of my customers in particular, I will always apply discretion in preserving the security of each and every member of the public in general.
I now turn to my calling, promising to preserve its finest traditions, with the reward of a long experience in the joy of providing protection, safety, and security.
I make this vow freely and upon my honor.
I can explain this in 1 sentence, 6 Words and 30 text characters. Otherwise known as the 1630 Syndrome.
Locksmiths are their own worst enemies. I hear many of them complaining and whining about lack of work and others taking their business etc. It gets a little exhausting after a while and when I discover they have the 1630 Syndrome, I go crazy! So I promised that I could explain this all in one sentence so here I go.
LOCKSMITHS DO NOT ANSWER THE PHONES
How can anyone expect to run a service business if you don't answer your phones? I am not talking about an occasional moment. I am talking about never answering their phones! In a recent test of the 1630 Syndrome we conducted numerous calls across the country and discovered the phenomenon.
Another portion of this problem is the "I am not available" explanation because it is after hours. When 4:30 in the afternoon rolls around, many of these locksmiths are running for the hills or wherever they disappear.
4:30 in the afternoon in military time is 1630!
At a time when the internet is being used to drive telephone calls to scammers and others are using tactics to grab all the calls they can day or night, one has to ask "Where are the real locksmiths?
PICK UP YOUR PHONES! You are losing $1630 of work each day or each week if you don't.
So the reason why many locksmiths (not every locksmith) fail at business is not only because of the scammers.....they answer day & night!
PICK UP YOUR PHONES!
Just what the locksmith needs another magazine, right?
The Society of Professional Locksmiths has done it again. We have released our very own form of a magazine or what is known on the Internet as a "Zine." It is delivered on the Internet, but you can download it, print it and even share it with ours. Have at it all you want...is FREE, FREE, FREE. Even manufacturers, distributors and upstart entrepreneurs who have a product they wish to bring to market can receive a FULL PAGE advertisement for FREE if they agree to 3 very simple and cost effective terms.
Yes, yes, I know if it sounds to good to be true....blah blah blah. I hear that all the time from the Chicken Little crowd...but what if it were true (and it is), why would you pass it up? the SOPL is delivering a content rich zine that will host full page ads for those who have new break out products, inventions or services that want to share with the locksmith community and the CONSUMER!
A consumer version will also be run on certain occasions and any "trade secrets" will be available through a link that will take the professional locksmiths into a secure area to round out the public information.
The NEW Magazine is called The Security Sentinel and it bridges the gap between the professional locksmith and the end users while bringing them all together to learn, get excited and do business. I love learning about all kinds of products but when industry magazines make it so hard to pay the high prices of advertising, many of these products wither and die away.
So big or small, we say COME ALL!
I received a call warning me of the pitfalls of running a magazine and how others have tried and failed. The costs, the distribution the money and let's not forget how hard it is to do. Well I am here to say that this is a Zine not a magazine, it is not that hard, the cost is low enough and our distribution is the WORLDWIDE WEB. Beat that!
When other magazines are increasing the thickness of their paper and doubling the size of their text in order to make you think your getting a lot for your hard earned money....we are not. I believe you find the layout and content of The Security Sentinel to be enjoyable, educational and the best value in town. It's FREE how can it not be the best value?
So YEAH! There is another magazine in the industry and it offers a FREE ADVERTISING program. Use it!
Become a member of the Society of Professional Locksmiths today and be a part of the future.
Tom Lynch, CRL